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As one of the largest shopping centres in the country, Manchester’s Trafford Centre wanted to exploit key external locations for digital advertising development, adding to its commercial assets and increasing income.
Wildstone Consulting used specialist market knowledge to advise on the locations, gain planning consent and create two innovatively designed large format icons. The premium screens display dynamic content to a prime consumer audience at two of the major roundabouts on the approach to the Trafford Centre; Bridgewater Circle and Bright Circle.
Wildstone Consulting provided a comprehensive service: combining cohesive design and evaluation of vehicular flow to achieve optimal commercial value.
PerfectFit Media were looking for an Iconic addition to our digital advertising portfolio and so engaged with Wildstone to develop a selection of concepts that would meet with our brief of developing a Digital Gateway to The Trafford Centre.
The Totem concept was clearly the winner. Wildstone Planning worked with us to secure the consent from the local authority for the scheme and Wildstone Build managed the build process of installing 31 digital totems and almost 300m2 of new led screens split over 3 sites and totalling 5 new media screens.
Working with Wildstone Build for the first time was a pleasure and their professionalism and communication throughout the project was refreshing and soon put me at ease that they had everything in hand. I look forward to working with Wildstone Build in the near future.
Matthew Carroll, PerfectFit Media.