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Serving over 6.25 million passengers in 2018, Lithuanian Airports collaborated with Wildstone Consulting to design and implement a revolutionary digital advertising vision, creating over 100 new digital advertising sites, including the largest indoor LCD wall in Lithuania.
The challenge: to give all three airports an advertising solution that was consistent and simple for brands to buy. The answer: to integrate screens at key locations around the airports, creating high-impact impressions which enhance customer experience.
Wildstone designed a full advertising strategy including product design, technical specifications, locational planning, IT architecture and business plan modelling to support the a public procurement process in 2018, which delivered the new digital vision in February 2019.
The plan of advertising means and positions upgrade for three Lithuanian Airports: Vilnius, Kaunas and Palanga was developed by Wildstone Consulting and it will significantly change this part of our business. The Wildstone team has demonstrated extensive expertise providing Lithuanian Airports with analytical, business case material and a masterfully detailed plan for upgrade, despite the challenge of ongoing as well as planned development projects at the airports.