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With over 3.3 million road users every fortnight, the M8 is home to the tallest freestanding advertising structure in Scotland.
Wildstone Consulting worked closely with Glasgow Airport to identify land on the airport boundary which would be suitable to build a digital advertising tower. Wildstone’s planning team then achieved the first consent for a digital advertising panel on this motorway.
The expertise and technical knowhow of the Wildstone Consulting team, together with the unique local paisley design, brought this site to market, generating significant additional income for Glasgow Airport.
Wildstone Consulting has supported Glasgow Airport Limited to prepare and run the tender advertising at the 3 airports (Aberdeen, Glasgow, Southampton) in 2017. Paula and her team initially prepared a market review to allow us to better understand the many changes affecting out of home advertising generally speaking and airport advertising in particular.
This review led to agreeing a robust tender strategy. Paula helped us to prepare and run the advertising tender, which resulted in a significant commercial success.
Glasgow Airport Limited.