SEA Milano

MILAN LINATE AIRPORT

SEA Milano

MILAN LINATE AIRPORT

In need of advice mid-contract with their media agent, SEA Milano sought Wildstone Consulting’s impartial expertise.

To be able to fully support the SEA Milano team, Wildstone Consulting conducted a thorough macro-environmental analysis: considering the local advertising market, OOH industry and the existing business model.

Following this investigation, Wildstone Consulting provided a full strategic analysis, reviewing options, opportunities and quick wins. A revised locational plan and new advertising designs were recommended for both Milan Linate and Malpensa, which provided the expert advice to decide on next steps for their media contract.

Over 2 years, Wildstone Consulting collaborated with Westfield Airports on an exclusive basis on several airport advertising projects across the US. Each airport’s space was optimised – balancing customer and retail experience with a profitable digital advertising portfolio.

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In 2015 as SEA Milan Airports, we selected Wildstone Consulting for running a thorough analysis of the ADV market, OOH industry and our business model.

We asked them to help us develop a successful way forward: the advisory was delivered on time and we were able to build the new business plan within the set timeframe. We appreciated their high professionalism and were very pleased with the results.

SEA Milano.