Situated in the heart of London’s shopping district, West One sits at the entrance to Bond Street Station.
This station is the gateway to Oxford Street's 300 destination shops and is therefore an opportune space for brands to promote themselves. Wildstone Consulting conducted due diligence, designed, planned, procured the technology, built and finally, marketed the advertising sites within West One.
Wildstone achieved this by meticulously benchmarking both franchises and providing a development strategy to introduce more digital inventory, increasing advertising income over time. This involved industry interviews, extensive market research, and included recommendations for future media tenders - ultimately leading to enhanced advertising income for Abellio.
In 2015 as SEA Milan Airports, we selected Wildstone Consulting for running a thorough analysis of the ADV market, OOH industry and our business model.
We asked them to help us develop a successful way forward: the advisory was delivered on time and we were able to build the new business plan within the set timeframe. We appreciated their high professionalism and were very pleased with the results.